GOOD NEWS FOR LIQUOR PACKAGE STORES IN THE REST OF NEW ENGLAND So says Reason: "So despite the niggling fact that Massachusetts voters repealed an alcohol tax last election, Democratic State Rep. Kay Kahn decided recently that this was an unwise decision, that there is a “disconnect” (her word) between what voters pull the lever for and what they really want. So Kahn has taken it upon herself to correct the confused instincts of her constituents, offering a bill to reinstate the alcohol tax."no comments
The network refuses to comment on claims it has rejected an ad, so all you've got is a company with an immense self-interest in lying about it. You know, I'm not even going to link to the news website I'm talking about, because the answer to the question in the post title is that the news site is whoring for traffic.
UPDATE: Original title suggested the ads were watchable, that's been fixed. Sorry for the misleading title.no comments
THE FUTURE DOMAIN OF HOBBYISTS TJIC is absolutely right. Eventually photog snobs will sniff that Kodachrome was always preferable to digital for clarity of images, much like music snobs sniffed about vinyl in the nineties. Nothing sells like nostalgia, the familiar feel of what once ours when once we were young. It's why the Wii gets plenty of Super Mario Brothers downloads, and why you can still get a Sega Genesis on Amazon.no comments
WHY RESTAURANT WEBSITES ARE TERRIBLE Serious Eats points out what all restaurant visitors already know. The websites promoting the eateries suck. And why not? Restauranteurs should worry about food, not selling the food, right? Wrong. Here's why they suck: Reason the first: most chain restaurants are corporate subsidiaries and corporate committees make horrible marketing decisions. Reason the second: to most web designers flash and other widgets are cooler than functional text. Reason the third, corporate committees want to appear hip and eschew function in favor of style. Reason the fourth, small chains are afraid of appearing different and less appealing than their big time competition. Reason the fifth: all sites sink to the lowest common denominator. All of these sites would be better if they appreciated that most people accessing their sites in a hurry and want information quickly and easily. If they were to get it, those customers will alter their plans and visit that establishment instead of their frustrating competition. It's not that hard to make the changes, but it requires a marketing director who is eager to emphasize function over style and thus appeal to their customers.
If you are a restaurant owner and you want to make a difference, drop me a line. I can help.no comments