| 16 December 2009
Sitting at my desk, performing the functions for which I am compensated (cough meagerly cough cough), I answered a call that presented an abundance of FAIL. Messaging is among the most important aspects of any business, which is why the failure of robocalls delight me incessantly. Upon answering the ringing phone I was advised that (in fairness to the perpetrators of such corporate failure, the company's name has been altered) Canmerican Distress has an important message for me. Which amazes me, because I haven't done business with Canmerican Distress in nearly a decade, so clearly the message was not intended for me.
I sat patiently looking forward to telling the caller that I don't have an account with Canmerican Distress, nor have I purchased any of their services. But rather than being greeted by an ill-prepared outsourced customer service representative calling from someplace where the sun descended many hours earlier, I received an automated recording advising me to call some number if I was looking to report a stolen card, before the automated message cut off and the call was disconnected.
Hallelujah, Holy Frackin' Fail, Batman!
We live in an era of near ubiquitous cellular telephony and companies continue to robocall other businesses looking to share important messages with their consumer clients. What a waste of resources. What a colossal and egregious example of large corporation thinking. Customers are worth so very little that the courtesy of speaking with them as equals requires too much money to be cost-effective. No recorded message has ever sold me anything by intruding on my time. Any corporation considering using this mechanism to try to sell anyone, anything should think again. Insulting potential customers by interrupting them, whatever they may be doing, and failing to provide a person to promote your message, ensures your message isn't going to get through.
But, do feel free to keep calling me. Cheap entertainment is always welcome.
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