| 30 December 2010
WHY RESTAURANT WEBSITES ARE TERRIBLE Serious Eats points out what all restaurant visitors already know. The websites promoting the eateries suck. And why not? Restauranteurs should worry about food, not selling the food, right? Wrong. Here's why they suck: Reason the first: most chain restaurants are corporate subsidiaries and corporate committees make horrible marketing decisions. Reason the second: to most web designers flash and other widgets are cooler than functional text. Reason the third, corporate committees want to appear hip and eschew function in favor of style. Reason the fourth, small chains are afraid of appearing different and less appealing than their big time competition. Reason the fifth: all sites sink to the lowest common denominator. All of these sites would be better if they appreciated that most people accessing their sites in a hurry and want information quickly and easily. If they were to get it, those customers will alter their plans and visit that establishment instead of their frustrating competition. It's not that hard to make the changes, but it requires a marketing director who is eager to emphasize function over style and thus appeal to their customers.
If you are a restaurant owner and you want to make a difference, drop me a line. I can help.
| < Prev | Next > |
|---|
